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Newcastle’s No Bollocks Guarantee Summer Retail Programadded: May 14, 2012Following the debut of its new No Bollocks national advertising campaign, Newcastle announces its No Bollocks Guarantee summer retail program. Based on a dedication to complete honesty and transparency in its new marketing campaign, the No Bollocks Guarantee invites consumers to try out Newcastle with a promise that they will either like it or they won’t, [...] READ MORE » |
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The Alcoholic Beverages Control Commission to Hold “Happy Hour Regulation” Public Hearingsadded: April 25, 2012The Alcoholic Beverages Control Commission will hold five (5) public hearings for the purpose of comment and testimony concerning the Commission's study on whether the “Happy Hour Regulation” (204 CMR 4.00, et seq.) should be updated or amended in order to protect on-premises alcoholic beverages licensees from unfair competition with proposed gaming establishments. These hearings are being held pursuant to Massachusetts General Laws Chapter 10, §70, §71 and §72, Chapter 138, §1 and §24, Chapter [...] READ MORE » |
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Seagram’s Gin Add Pineapple to the Portfolioadded: April 10, 2012Seagram's Gin introduces the latest Twisted Gin flavor to join its popular portfolio of flavored Gins. Seagram's PineappleTwisted Gin will launch in retail stores and on-premise accounts in June as summer swings into high gear and adult consumers yearn for tropical-inspired cocktails. Seagram's PineappleTwisted Gin is the latest product innovation to join Seagram’s Gin Grape Twisted, Raspberry [...] READ MORE » |
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BarSmarts Wired for Freeadded: April 05, 2012This spring, Pernod Ricard USA and Beverage Alcohol Resource, LLC, are offering BarSmarts WIRED free of charge for the months of May and June only. This bartender education program will be offered compliments of Pernod Ricard USA, to any bartender or mixologist who wishes to up their game. Since its debut in 2009, BarSmarts WIRED, the 100 % online program, has registered more than 5,000 enthusiasts both within the United States and internationally. Those who [...] READ MORE » |
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featuredarticles
Zind-Humbrecht
Article by: Sandy Block, MW - It’s amazing how unknown the wines of Alsace remain throughout the United States. Of all of France’s classic districts, these cool climate northern wines are among the most consistent in quality, especially in the context of their compatibility with seafood. They’re also remarkably easy to understand because, unlike most French wines, Alsatian labels rely primarily on varietal identification rather than geographical place names. The region’s stellar reputation, built on dry white wines, relates directly to [...] Read More »
Profile: Michael Gillen
Article by: Fred Bouchard - MICHAEL GILLEN63 • Wine Buyer/Wine DirectorBusa Wine & Spirits, SalemTHERE’S A PATTERN, a ring to this series of once-well-known restaurants for Greater Boston wine-lovers. Michael Gillen, the man behind that name, is still a hardworking, forthright, practical guy. Passionate about wine. Devoted Francophile, now with family connections. Funny, quick, good host. Opinionated, crusty, down-to-earth. Wine in his blood. Always his mantra has been ‘food for wine’ and now ‘wine for food’. [...] Read More »
HOW RESVERATROL WORKS
Article by: Harvey Finkel. MD - Scientific evidence has been accruing for nearly half a century supporting the healthfulness of wine in moderate doses. Initially, population (epidemiologic) studies endorsed folk experience. Then ethyl alcohol, contained in common with other beverages, was deemed to supply a major share of the health benefits. But both strengthening some of alcohol’s salutary effects and providing others particularly their own, polyphenolic compounds, many of them antioxidants, derived chiefly from grape skins, have been the focus of [...] Read More »
ENDANGERED COCKTAIL OF THE MONTH - THE REAL DRY MARTINI
Article by: Pink Lady - Since the late ’9Os “martinis” have been all the rage. Dirty Martini, Apple-tini, Choco-tini, Pomegranate-tini – this trend of mixing up a beverage and slapping “tini” on its suffix is the reason a proper martini is one of the most endangered cocktails of all. For the uninitiated, the earliest recipes for martinis call for gin – not vodka or Sour Apple Schnapps or Pomegrante liqueur, etc. – and a fairly heavy measure of [...] Read More »
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