Massachusetts Beverage Business



Spike TV’s reality series “Bar Rescue” will air Sundays beginning on Sunday, July 22 at 9pm.  From the producers of “The Biggest Loser” and “Extreme Makeover”, the series follows renowned nightlife consultant Jon Taffer, using his nearly three decades of experience in the food and beverage, hotel and hospitality industries to help give failing establishments one last chance to transform themselves into profitable businesses.  Over the course of the new season, Taffer will visit different failing establishment in cities all around the country . Taffer employs his own unique approach to solving problems such as aligning furniture to encourage more eye contact and social interaction, analyzing the rate of alcohol consumption in relation to tempo of music, and devising menu layouts that steer customers to the most profitable items. “Bar Rescue” will also feature Taffer’s wife, Nicole, and daughter, Samantha, along with a rotating group of experts, including executive chef Josh Capon of Burger and Barrel and the Lure Fishbar in New York, Diageo brands’ chief mixologist Elayne Duke, chef Brian Duffy of CBD Solution, hospitality consultant Jesse Barnes, and DJ and musical director DJ Green Lantern.

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