LUCKY DOG VODKA
Nantucket-based LUCKY DOG VODKA (LDV) has announced an initiative to benefit African Services Committee – a US nonprofit that combats malnutrition, tuberculosis and AIDS in New York City and Ethiopia. For every new “Like” – up to 5OOO – on the brand’s Facebook page (facebook.com/luckydogvodka), LDV will contribute $1 to Africa Services, specifically targeted to the organization’s Ethiopia efforts. In addition, the company will donate an ongoing portion of its sales proceeds to the nonprofit.
African Services, established in 1981, is the oldest African organization in New York City and the leading peer provider of health services to African immigrants in the US. It provides health, housing, legal and social services to more than 1O,OOO newcomers each year, focusing on HIV prevention, testing, care and advocacy. In 2OO3, African Services established a presence in Ethiopia and operates four community based clinics that provide free and confidential HIV services and support. Lucky Dog Vodka Founder and President Greg Nichols traveled to Ethiopia last year and observed the work of African Services firsthand.