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11.2012

Massachusetts Beverage Business

archivedAtPressTime

RAISE A GLASS TO THE MAGIC KINGDOM

As fun as amusement parks can be – the rides, games, prizes and food – they can also be draining – the lines, screaming kids, crazy costs. And if you’ve ever slogged your way through Disney you know that there’s no cocktail at the end of the tunnel: the park is dry. But here’s a piece of news many moms and dads will welcome: The Magic Kingdom is serving adult libations! For the first time in its 41-year history, the Magic Kingdom will serve beer and wine daily to guests. The sales will be restricted to dinnertime hours and only at the new Be Our Guest restaurant, which opens in November as part of the Fantasyland expansion. Well, it’s a start. What they should really offer are frozen margarita vending machines for the 21-plus set.

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