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09.2013

Massachusetts Beverage Business

archivedAtPressTime

UNITED LIQUORS LAUNCHES GENESIS BRANDS

UNITED LIQUORS, a division of Martignetti Companies, announces the formation of Genesis Brands, an exclusive collection of superb quality spirits selected by world renowned spirits critic F. PAUL PACULT, editor of f. paul pacult’s spirit journal, and TROY CLARKE, Director of Mixology and Education at Martignetti Companies.  Deemed “America’s foremost spirits authority” by Forbes.com, Pacult is best-selling author of many spirits books including Kindred Spirits 2: 2,4OO Reviews of Whiskey, Brandy, Vodka, Tequila, Rum, Gin, and Liqueurs from F. Paul Pacult’s Spirit Journal 2OOO-2OO7.  Paul is also a founding member and judging chairman of the Ultimate Beverage Challenge, and, for nearly a decade, was judging director of the San Francisco World Spirits Competition.  He is the only journalist worldwide to concurrently be a life member and Master of Keepers of the Quaich whisky society, a life member of Kentucky’s Bourbon Hall of Fame and a life member of France’s Compagnie des Mouquetaires d’Armagnac (Company of Armagnac Musketeers). Clarke brings over 15 years of experience in the restaurant and hospitality industry – ranging from time behind the bar to years of Executive and Sales Management at companies such as the Ritz and Starwood Hotels.  He currently serves as President of the United States Bartenders Guild’s Boston Chapter.  His drive to continually learn and share his knowledge has led him to completing the 5 day BAR program in NYC along with various wine certifications with Court of Masters and International Sommelier Guild.  As Director of Mixology and Spirits Educator for Martignetti, his passion and experience will serve establishments throughout New England.  Clarke’s inspired and tailored cocktail designs and professional bartender training will help take accounts to the next level of total service and efficiency.  Pacult and Clarke have joined forces to bring retailers and restaurateurs Genesis Brands – the best-of-the-best, top-rated spirits portfolio from United Liquors.

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