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02.2008

Massachusetts Beverage Business

archivedAtPressTime

IN RESPONSE to the RESULTS of the 2OO7 MONITORING the FUTURE SURVEY

Article By: MBB

Brewers and beer importers are encouraged by data showing once again that the number of teens who drink continued a decade-long decline in all measured categories. The survey shows that 8th and 1Oth grade past-month drinking has declined 37 percent and 22 percent, respectively, since first surveyed in 1991. Additionally, the percentage of high school seniors who reported drinking in the past month is down 36 percent since 1982 and is at the lowest level since tracking began in 1975.

The data show that today's young people are making smarter choices, but there is more progress to be made. Our members have long advocated the importance of preventing youth access to alcohol by: encouraging parents to talk with their children about illegal underage drinking, reminding parents never to buy alcohol for teens or host teen drinking parties, assisting retailers in preventing underage sales, and supporting law enforcement officials in enforcing the law. We will continue our work with these groups and others to further reduce illegal underage drinking.

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