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03.2008

Massachusetts Beverage Business

archivedAtPressTime

PERNOD RICARD ADDS LILLET to PORTFOLIO

Article By: MBB

Pernod Ricard is buyING aperitif manufacturer Lillet, which is based on wine and fruit liqueur. for an undisclosed sum. Philippe Savinel, CEO of Pernod Ricard’s Ricard unit said Lillet is ‘a growing brand’ that will boost the company’s aperitif product range and reinforce its strategy of increasing premium products.

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