subscribe

Subscribe

ourdepartments

sitesearch

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

03.2008

Massachusetts Beverage Business

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

archivedAtPressTime

PERNOD RICARD ADDS LILLET to PORTFOLIO

Article By: MBB

Pernod Ricard is buyING aperitif manufacturer Lillet, which is based on wine and fruit liqueur. for an undisclosed sum. Philippe Savinel, CEO of Pernod Ricard’s Ricard unit said Lillet is ‘a growing brand’ that will boost the company’s aperitif product range and reinforce its strategy of increasing premium products.

Back to the top »