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09.2007

Massachusetts Beverage Business

archivedAtPressTime

For the COCKTAIL CONNOISEUR

FROM CRAFT SPIRITS to gourmet infusions to organic fruit garnishes, today's cocktails have gone upscale, to say the least. So why spoil that lovely drink with ice made from tap water? Ice Rocks, produced by the Water Bank of America, are pre-packaged spring water ice cubes that could provide the perfect solution. Hermetically sealed in liquid form, you just pop them in the freezer and voila, instant epicurean ice. The cubes are said to preserve the flavor of the cocktail because they haven't absorbed any other unsavory aromas from the freezer. They're also perfect for the wary traveler who may find him or herself in a bar where the liquor is fine but you shouldn't drink the water. Unless checked, traveling with them could be a problem though as current regulations prohibit any unapproved liquids on flights. The company also makes Scotch Rocks, specifically for the liquor industry. Retail for the "rocks" is $5 for 48 cubes, a small price to pay for both peace of mind and the perfect cocktail accessory. For more information visit aquamaestro.com or icerocks.com.

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