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04.2008

Massachusetts Beverage Business

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Beam Tops Eleven Millionth Barrel

A historic milestone was celebrateD at Beam Global Spirits & Wine, Inc. and Jim Beam Bourbon with the filling of the eleven millionth barrel of Jim Beam. February 1 marked the first time Jim Beam has filled one million barrels in less than three years, offering further evidence of the sustained growth in international and domestic demand for “America’s Native Spirit”.

2OO7 brought growth and momentum for Jim Beam in key markets around the world, and revenue grew at a double-digit rate with worldwide consumption surpassing six million cases in the last 12 months. The United States remains the world’s largest market for Jim Beam followed by Australia and Germany.

“We are proud to celebrate this important company milestone,” said Jeff Conder, vice president, North American operations for Beam Global Spirits & Wine, Inc. “We quite literally pay tribute to our brand messaging ‘The Stuff Inside Matters Most.’ Not only have we filled another million barrels, but we’ve done so in the shortest amount of time our company has ever seen – two years, eleven months and three weeks. The demand for bourbon continues to grow and we are prepared and proud to accommodate this trend among consumers seeking the authenticity represented by Jim Beam,” continued Conder.

Employees gathered for a ceremony to honor the landmark achievement at the Jim Beam Distillery in Clermont, KY, where the barrel was sealed and transported to the warehouse. It will be stored next to the eight, nine and ten millionth barrels where it will age for four years in a new charred oak barrel to develop the distinct color and taste that has been replicated for more than 213 years.

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