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09.2008

Massachusetts Beverage Business

archivedAtPressTime

“BARSMARTS”

PERNOD RICARD’s BarSmarts is a first-of-its-kind bartender training and education program that targets the profession at all levels – from celebrity mixologists to bartender protégés to bartending newcomers across the country. BarSmarts has been designed exclusively for Pernod Ricard USA by BAR, LLC based largely on their award winning BAR Certification Program. BarSmarts offers two levels of accredited training and education. The first level – BarSmarts Advanced – targets bartender protégés who are committed to the profession of bartending. BarSmarts Advanced, an interactive certification program of advanced mixology and spirits expertise, is delivered through a kit that includes a DVD, workbook, mixing equipment, and sample certification tests. The program culminates with BarSmarts Live – a full day program of instruction, education, mixology, testing, and formal certification for the programs top performers – hosted by BAR, LLC partners.

BarSmarts Wired, the second level of the program, targeting a broader range of bartending professions and markets, is a web-based education and certification program offered exclusively through password-protected entrance to the site.

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