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11.2008

Massachusetts Beverage Business

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DRINKiQ.com

DIAGEO’s new global online resource, DRINKiQ.com is intended for all interested parties to share programs and tools designed to fight alcohol misuse and help individuals make responsible choices about drinking – or not drinking.  A key feature of this website is The Responsibility Channel, an online community where consumers, parents, teachers, government officials, retailers, and others can post and share videos and programs they have found effective in addressing alcohol-related issues.  DRINKiQ.com will soon offer content specific to more than twenty-eight countries and will be available in more than fourteen languages.  There are also plans to add Spanish language content to the US site.

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