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06.2009

Massachusetts Beverage Business

archivedAtPressTime

BRUCE WILLIS has a NEW MOONLIGHTING GIG

Bruce Willis is slated to appear in his next blockbuster but he won’t be burning up the silver screen. Instead he’ll be appearing in a series of vodka ads over the next four years, worth a cool $16 million. French drinks firm Belvedere has signed a multi-year partnership deal with the actor and producer to promote its Sobieski Vodka brand. As part of the deal, Willis will appear in a Sobieski Vodka print-digital advertising campaign and at events in select markets throughout Europe and China. Through its creative “Truth in Vodka” campaign, Sobieski is urging consumers to focus on “what’s in the bottle – not gimmickry marketing nor fancy packaging”. Willis joins a growing list of celebrities doing spirits endorsements such as Sylvester Stallone and P. Diddy (AKA Sean Combs). And if his career in advertising fizzles he can always go back to making mega-hits

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