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11.2009

Massachusetts Beverage Business

archivedAtPressTime

JACK DANIEL’S READY-to-EAT MEAT

Bourbon, it’s not just for drinking anymore. Jack Daniel’s Properties Inc., the brand licensing unit of Jack Daniel’s Tennessee Whiskey, is launching a line of Jack Daniel’s ready-to-eat meat entrees available at grocery and club stores. The foods – produced by California-based Completely Fresh Foods Inc. – include baby back ribs, roasted beef brisket, pork loin, barbecue pulled pork, and barbecue pulled chicken. They will be made using Jack Daniel’s Old No.7 Tennessee Whiskey.

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