subscribe

Subscribe

ourdepartments

sitesearch

12.2009

Massachusetts Beverage Business

archivedAtPressTime

JUSTIN TIMBERLAKE and 9O1 TEQUILA SIGN MAJOR DEA

Justin Timberlake has come a long way since his N’Sync days. The former boy band star owns his own tequila line (9O1 Tequila), a golf course, three restaurants and a clothing line not to mention he’s cutting his teeth as an actor. Now, Timberlake will be at concert venues whether he’s on stage or not. According to Billboard, Timberlake has signed a deal with Live Nation to make his 9O1 Tequila the official tequila sponsor at clubs, arenas and amphitheaters across the country. Live Nation is one of the new powers in music management and distribution. To date, the massive music promotion company has signed multi-platinum deals with some of the biggest names in the industry, including Madonna, U2, Jay-Z, Nickelback and Shakira. Timberlake is one of the most lucrative touring entities in pop (his last tour in 2OO7 grossed $127 million). Not bad for someone who started out on the Mickey Mouse Club.

Back to the top »