Beer Route Receives National Award
The National Beer Wholesalers Association (NBWA) beer route newsletter has been named the winning publication in PR News’ Nonprofit PR Awards competition, which honors the top nonprofit public relations campaigns of the year, the smartest communications initiatives and the people behind them. The honor was presented at the National Press Club in Washington, DC. NBWA disseminates beer route as a bi-weekly e-newsletter throughout the year and also as special print issues during NBWA’s Annual Convention and Legislative Conference. beer route updates the Association’s membership on the activities and achievements of beer distributors; shares best practices and important news by highlighting the responsibility and community events that distributors regularly sponsor around the country; and provides members with an advocacy tool to educate elected representatives, regulators, community groups, the media and others about the role of beer distributors and their critical function within the state-based, American beer distribution system.