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08.2011

Massachusetts Beverage Business

archivedAtPressTime

HEAVEN HILL GOES FOR THE ADMIRA

Heaven Hill Distilleries has acquired the worldwide rights to the Admiral Nelson family of rums from Luxco, Inc. The Admiral Nelson brand is the second largest selling spiced rum in the United States and growing at a rapid rate. Its five year growth has outpaced both the overall spirits industry and the rum category specifically, and it has won multiple Impact Hot Brand Awards and Beverage Information Group Growth Brand Awards. The Admiral Nelson family of rums is comprised of the flagship Admiral Nelson Spiced Rum, Admiral Nelson’s 1O1 Proof Spiced Rum, Coconut, Raspberry, Vanilla and the recently-introduced Cherry flavor.

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