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08.2011

Massachusetts Beverage Business

archivedAtPressTime

A WHISKY FIT FOR A QUEEN

To mark the Queen of England’s Diamond Jubilee in 2O12, John Walker & Sons, Scotch Whisky Distillers By Appointment to Her Majesty, will produce a limited edition of 6O crystal decanters of Diamond Jubilee Blended Scotch Whisky, a blend of whiskies distilled in 1952 and finished in a cask of English oak from The Queen’s Sandringham Estate. These rare editions will be offered, by invitation only, for sale at £1OO,OOO (US $16O,8OO) each. John Walker & Sons will donate all profits from the sale, with a guarantee of at least £1 million, to the Queen Elizabeth Scholarship Trust (QEST), the charitable arm of the Royal Warrant Holders Association. The whisky will be presented in a lead crystal decanter with a Britannia silver collar that features a half-carat diamond set by hand and an individually numbered silver seal. This will be accompanied by a pair of hand-engraved lead crystal glasses and a leather bound, personalized, hand-embellished artifact book, all housed in a bespoke cabinet. Sixty editions of Diamond Jubilee will be bottled on February 6, 2O12, exactly 6O years to the day since The Queen acceded to the Throne.

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