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10.2011

Massachusetts Beverage Business

archivedAtPressTime

A NEW LOOK FOR BEAM

Beam Global Spirits & Wine, Inc. has new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., early in the fourth quarter. The new logo features the single word “Beam” in the signature red script of fourth-generation distiller James B. Beam, whose namesake Jim Beam Bourbon is the company’s flagship spirits brand. Beam will start using the new logo upon the separation of Fortune Brands’ businesses, which is on track for completion early in the fourth quarter. The separation of the businesses remains subject to completion of detailed separation plans, customary regulatory approvals and final Board approval.

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