Massachusetts Beverage Business


THE “Advocate” Magazine reLaunched

The former malt advocate magazine has a new face and a new name: the whisky advocate. The magazine was released after undergoing a complete redesign with the aim of reaching a broader consumer market for high-end spirits. “With the new redesign and broader-interest articles, we hope to greatly expand our readership,” said John Hansell, the editor of whisky advocate. “The magazine now has a luxury look and feel, similar to its sister publications wine spectator and cigar aficionado.” The magazine’s publisher is Amy Westlake. In 2O1O, M. Shanken Communications acquired malt advocate, a well-established magazine for the whisky enthusiast and sponsor of the WhiskyFest events across America. The newly redesigned publication will include stories related to the good life for whisky lovers, including unusual bars and restaurants, travel to locations where great whisky is made, and affiliations with other fine products, including cigars and golf.

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