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01.2012

Massachusetts Beverage Business

archivedAtPressTime

BEWARE THE DRUNKEN GUMMIE BEARS

Who would have ever thought that gummy bears would be the “go to” vehicle for teens to get drunk off? Yes, the sweet, chewy bears so many people enjoy are being soaked in alcohol and kids are gobbling them up, often right in front of adults. Bad enough that it’s gone viral, there are numerous websites offering instructions on how to prepare the boozy candies: Put them in a flat cake pan and fill with alcohol. It absorbs within 24 hours, expanding the bears to twice their size. Vodka gummy bears even have their own Facebook page – although gummy worms are supposedly the best. So widespread is the problem that it’s probably only a matter of time before they’ll be banned in schools. Gummy bears have lost their innocence.

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