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01.2012

Massachusetts Beverage Business

archivedAtPressTime

IT RUNS IN THE FAMILY

Like father like son. Renowned spirits industry experts Jeffrey and Jonathon Pogash have launched cocktail books simultaneously. Son Jonathan is the cocktail editor of the latest edition of an American classic, Mr. Boston Official Bartender’s Guide (John Wiley and Sons; co-edited by Rick Rodgers) and father Jeffrey is the author of Bloody Mary (Thornwillow Press). Both books were released in November. To celebrate the occasion, father and son hosted dual book signings during December in Providence, Boston and New York. Other cities slated for 2O12 will include San Francisco, Chicago and New Orleans. In a joint statement, Jonathan and Jeffrey declare: “We are very pleased and proud to be working together as a father and son team (The Cocktail Guru) to launch two books that we hope consumers and trade will find useful and interesting. The dual book launch is very exciting for us and for our family.” Jeffrey Pogash recently joined The Cocktail Guru beverage consulting firm as a key member specializing in media relations and brand management. He is a 35-year veteran of the wine and spirits industry, having worked in marketing, sales and communications for the wine producers of Alsace and Moët Hennessy USA. He is a freelance writer and author of the book How to Read a Wine Label. Jonathan Pogash, AKA “The Cocktail Guru”, is a cocktail consultant for food and beverage establishments and spirit companies. Well-known for his signature cocktails, Jonathan brings his insights to a variety of television and radio shows and is a mixology contributor to NBC’s “Weekend Today in New York”.

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