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03.2012

Massachusetts Beverage Business

archivedAtPressTime

SKYY SPIRITS BECOMES CAMPARI AMERICA

 Skyy Spirits, the wholly-owned subsidiary of Davide Campari-Milano S.p.A. has changed its public identity in the US, Canada and Puerto Rico to Campari America. The name change simultaneously aligns the company more closely with its Milan-headquartered parent corporation and its affiliates, collectively known as Gruppo Campari, and better reflects the full scale of San Francisco-based Campari America’s growing spirits portfolio. “Even though our portfolio has grown over the past several years to include vodkas, rums, whiskies, tequilas, cordials, and liqueurs, the Skyy Spirits company name was inherently associated with only one brand – Skyy Vodka. We felt the time was right to make the switch to Campari America, further demonstrating the breadth and depth of our products, while at the same time more closely associating ourselves with the vast resources of our parent company,” said Gerry Ruvo, Campari America Chairman and CEO. The company’s portfolio includes brands such Skyy Vodka, Campari, Wild Turkey and Cabo Wabo Tequilas, among others. The company is also the exclusive US distributor of a diverse portfolio of whiskies, rums and liqueurs from Suntory, Morrison Bowmore Distillers, Berry Brothers & Rudd, and Compania Licorera de Nicaragua. Rare Breed Distilling, the makers of Wild Turkey whiskies in Lawrenceburg, Kentucky, will also be changing its public identity to Campari America as part of the rebranding effort. The production facility itself remains the Wild Turkey Distillery.

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