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09.2012

Massachusetts Beverage Business

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HEINEKEN USA

COLIN WESTCOTT-PITT has been appointed Vice President of Marketing, Heineken.  In his new role, he will provide direction and leadership to support Heineken’s brand strategy and the execution of multicultural events and sponsorship programs.  Most recently, Westcott-Pitt served as Vice President of Marketing for Dos Equis, Amstel Light and Newcastle Brown Ale. Under his leadership, the Dos Equis brand continued its double digit growth through the award-winning “Most Interesting Man in the World” campaign.  He also led the launch of new campaigns for both Newcastle and Amstel Light, such as the Newcastle Limited Editions and the “No Bollocks” campaign.

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