HEAVEN HILL DISTILLERIES
BERNIE LUBBERS has been hired as American Whiskey Brand Ambassador. In his new role he will support the sales and marketing efforts of the company’s American Whiskey Collection among both consumers and trade. In addition, he will educate these parties on history, production, laws and standards of the whiskies. Lubbers will be concentrating on Heaven Hill’s specialty bourbons. Before joining Heaven Hill he spent 7 years in the supplier tier implementing special training and educational programs with consumers and trade. He is widely known as “The Whiskey Professor”, and is a past winner of the “Global Ambassador of the Year” award in whisky magazine’s “Icons of Whisky” presentation.