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11.2012

Massachusetts Beverage Business

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HEINEKEN USA

MATTHEW KAHN has been appointed Vice President of Marketing for Portfolio Brands.  In his new role, Kahn will be responsible for leading the development and execution of brand strategy, media and public relations for Dos Equis, Newcastle Brown Ale, Amstel and the recently acquired Strongbow Cider brand.  Additionally, he will manage the selection of creative agencies, development of creative content, negotiation of merchandising opportunities and media placements.  Prior to joining Heineken, Kahn was a Senior Vice President of Marketing at Energy Brands, Inc. where he held a variety of marketing roles managing brands such as Vitaminwater, Smartwater, and Powerade.

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