INFORMATION RESOURCES, INC.
Richard Hurst has been named to the newly created position of Practice Leader of IRI’s beer, wine, spirits, and tobacco vertical. Prior to joining IRI, Hurst spent several years as an independent consultant to beverage alcohol clients, most recently with Moët Hennessy USA. Other assignments focused on the development of “New World” wines and other alcoholic beverages in the United States and globally. Hurst spent the majority of his career with Diageo, rising to Senior Vice President of Corporate Strategy. In addition, he served as Senior Vice President of Beverage Alcohol at The Nielsen Company.