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03.2008

Massachusetts Beverage Business

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William Grant & Sons

Jonathan Yusen has been hired as the new Senior Vice President of marketing for its US subsidiary.  In this position, Yusen will oversee marketing for the company’s spirits and wine brands, such as Glenfiddich, The Balvenie, Hendrick’s Gin and Milagro Tequila.  Yusen has almost ten years spirits industry experience, having previously worked as both a project director and brand director for Allied Domecq.  Following Pernod Ricard’s acquisition of the company, Yusen was appointed global vice president of marketing for Malibu, Kahlua and Tia Maria, and also consulted for Remy Cointreau USA’s marketing team on their Scotch, Champagne and liqueur portfolios.

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