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09.2008

Massachusetts Beverage Business

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HEINEKEN USA

CHRISTIAN McMAHAN  has been named the new Chief Marketing Officer for Heineken USA. KEN KUNZE decided to depart the company following an 11-year tenure with the organization, the last three as Chief Marketing Officer and member of the management team. McMahan, formerly a Vice President of Marketing for Diageo North America and responsible for Diageo’s US beer portfolio, brings considerable category, commercial and brand building expertise to the senior marketing post for Heineken USA.

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