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10.2008

Massachusetts Beverage Business

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FREDERICK WILDMAN AND SONS

PETER SHEEHAN has been appointed as Vice President, Director of Sales and Marketing for the company’s National Brands Division.  In his new position, Sheehan will be responsible for the supervision of Sales Directors and Regional Managers based in four strategically-located markets – East, Midwest, South, and West/Southwest.  He will also supervise a team of brand managers encompassing 13 of Wildman’s wine brands.
MARTIN SINKOFF has been appointed to the position of Director of Marketing for the newly created Fine Wine Division.  In his new role, he will be responsible for determining the company’s overall fine wine strategy and marketing activities.  He will also supervise a team of Fine Wine brand managers.

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