Massachusetts Beverage Business



Dave Peacock President of the company now that InBev of Belgium has bought the St. Louis-based brewer, announced the a new line-up.  Evan C. Athanas continues in his role as Vice President of Sales, a position he has held since October 2OO7.    Keith S. Levy has been named VP of Marketing, Peacock’s previous job.  He will be responsible for all brand management, consumer strategies and innovation, creative development, media, sports and entertainment sponsorships and “activation and heritage operations”.  That last category includes the company’s Clydesdales, brewery tours and Grant’s Farm.  Levy is currently VP of Brand Management.  Anthony J. Short is named VP of Business and Wholesaler development.  He will be responsible for helping wholesalers improve their business operations and profitability.  Marie C. Carroll has been named VP of Commercial Planning and Performance Management.  She will be responsible for financial planning and sales and market analysis.  David R. English will continue as Vice President and General Manager of Non-alcohol Beverages.  Additionally, Bob Lachky will continue to work as the company’s Chief Creative Officer.  He will assist Peacock and Levy with the transition to InBev ownership.

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