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02.2009

Massachusetts Beverage Business

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Beam Global Spirits & Wine

Beam Global Spirits & Wine has added communications veterans Paula Erickson and Dan Cohen to its communications team.  As vice president of global external communications and brand public relations Erickson assumes responsibility for the Beam Global corporate and brand communications strategies.  As a brand Public Relations manager, Cohen represents Courvoisier Cognac, The Small Batch Bourbon Collection and El Tesoro de Don Felipe Tequila, among other brands.  Erickson joins from Ace Hardware Corporation, where she spent more than 15 years in several positions of increasing responsibility.  Most recently, she was the director of advertising and brand development.  Cohen comes to Beam Global from Edelman Public Relations where, in his role as account supervisor for consumer brands, he developed and managed award-winning public relations and media programs for AXE. 
Also, Peter Wijk and David Turo have been appointed to the US brand marketing team managing Cruzan Rum.  Wijk’s position is US Senior Director, Lifestyle Brands, which includes Cruzan and Beam Global’s tequila portfolio, Sauza Tequila and El Tesoro de Don Felipe Tequila.  Turo is now the Senior Brand Manager for Cruzan, moving from his former position in Beam Global as the marketing director for the west coast division.  Wijk will manage the commercial business for those brands, leading the national marketing and integrating Cruzan.  Prior to joining Beam Global, Wijk served as the US brand director for the Absolut Spirits Company where he spearheaded the integration development of newly acquired brands for the company, including Cruzan Rum, Plymouth Gin and Frïs Vodka.  Turo will continue integrating Cruzan into the Beam Global family and lead 2OO9 planning to accelerate the growth of Cruzan in the US.

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