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03.2009

Massachusetts Beverage Business

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Pernod Ricard

Pernod Ricard has appointed Chivas Brothers International Marketing Director Martin Riley as its top global marketer.  Riley will take over from Jean-Paul Richard as Vice-President of Marketing for the spirits company.  Richard is retiring after 35 years with Pernod Ricard.  It is thought to be the first time that French-owned Pernod Ricard has appointed a British marketing chief.  Riley will now be responsible for all Pernod Ricard brands which also include Absolut Vodka, Jameson, Malibu, and Jacobs Creek.  Riley joined Chivas Brothers in 2OO1 after it was created by Pernod Ricard to house its Scotch whisky business, including the flagship Chivas Regal brand.  He was previously sales and Marketing Director for Irish Distillers, also owned by Pernod Ricard.

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