Massachusetts Beverage Business



BROWN-FORMAN has appointed JAMES BAREUTHER to the new position of Executive Vice President for Global Business Development effective May 1.  In his new role, Bareuther will continue to serve on the company’s most senior leadership team and he will be responsible for Brown-Forman’s work with key industry organizations in the global spirits and wine business.  He will be particularly active with The Distilled Spirits Council of the United Stated, The Century Council and the Wine Institute, and will work very closely with the company’s corporate affairs team on global trade policies and practices.  Bareuther has served as Executive Vice President and Chief Operating Officer for the company since 2OO3.  He has been with Brown-Forman since 1994.  Brown-Forman also announced that MARK McCALLUM has been named to succeed Bareuther as the company’s Executive Vice President and Chief Operating Officer.  In his new role, McCallum will be responsible for Brown-Forman’s regional business activities across the globe.  McCallum joined the company in 2OO3 as Chief Marketing Officer for its spirits brands and in 2OO6, he was promoted to Chief Brands Officer, responsible for the global brand development and marketing for all of the company’s spirits and wines brands.

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