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04.2009

Massachusetts Beverage Business

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HEINEKEN USA

HEINEKEN USA has established a dedicated on-premise national account team focused on corporate national accounts.  The new group is comprised of sales marketing and analytical personnel who will provide greater resources and focus to this growing market opportunity.  Heineken recognizes that nearly 3O% of the on-premise market is controlled by national and regional chains and this segment is getting larger every day.  For this effort, they have established a new group complete with experienced sales, marketing and analytical personnel.  The team will be managed by ANDREW O’ROURKE, National Account Director, and will consist of five National Account Managers each assigned to a specific channel including: STEVE HUTCHERSON and JEFF BENNET-Casual Dining; GREG MELTON-Hospitality; ANDY TIMOTHY-Casinos and Airlines; and BARNEY O’CONNELL -Concessions.  The team is supported by PATRICK LIBONATE-Customer Marketing and TODD CAMASSAR-Category Management.

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