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04.2009

Massachusetts Beverage Business

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ANHEUSER-BUSCH INBEV

BOB LACHKY has stepped down from his post as the Chief Creative Officer of the Anheuser-Busch InBev US arm.  A 2O-year marketing veteran Lachky was behind some of the brewer’s best-known beer ads, including TV spots featuring Louie the Lizard and the Whassup campaign.  He was also responsible for ads featuring party dog Spuds MacKenzie and the brewer’s Clydesdales, as well as the Real Men of Genius campaign.  There are no plans to replace Lachky as the brewer is taking a more decentralized approach to marketing.

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