THE KNOB CREEK WHISKEY PROFESSORS were honored with whisky magazine’s 2OO9 World Icons of Whisky Award for “Ambassadors of the Year” at a ceremony in London England on February 28. Whiskey Professors
STEVE COLE, BERNIE LUBBERS and DAVID MAYS were recognized for their passion and knowledge in spreading the gospel of “America’s Native Spirit” across the nation in new and innovative ways. The ceremony was held in Hurlingham Club in London and marked the opening of Whisky Live London, the UK’s premiere whisky tasting event. The Knob Creek Whiskey Professors spend their days (and nights) presenting Knob Creek Bourbon to bartenders, bar and restaurant owners, and to consumers by teaching label reading classes, guiding tastings across the United States, and spearheading two major initiatives for Beam Global – moderating The Great Whisk(e)y Debates and hosting bourbon dinners. The merits of Scotch whisky and Bourbon whiskey are deliberated at The Great Whisk(e)y Debates throughout the country, allowing the audience to choose if the whisk(e)y with or without the “e” is better. The team of three also hosts bourbon dinners across the country at restaurants such as The Palm and Morton’s Steakhouse to educate consumers on Bourbon and food pairings.