Beam Global and Cruzan Rum
Beam Global and Cruzan Rum have hired Andrea Bearbower as the Cruzan Brand Education Manager. In this position she will work directly with consumers trade partners and Beam Global’s sales teams teaching Rumology – the science of what rum is and what differentiates Cruzan in the rum category. Bearbower will also facilitate dialogue on Cruzan and the rum category at a variety of events and on-premise venues, such as the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail and the Annual Convention and Expo of Wine & Spirits Wholesalers of America. Bearbower comes to Beam Global from the Absolut Spirits Co. where she was the training manager for the Absolut portfolio. In that role, she worked with brand managers and key leaders on developing training initiatives.