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11.2009

Massachusetts Beverage Business

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Beam Global Spirits & Wine

Kevin B. George has been named as Senior Vice President and Global Chief Marketing Officer.  In this position, George will be responsible for global brand strategy development, consumer insights, and working with in-market teams to activate impactful brand building programs for the company’s spirits portfolio.  In joining Beam Global, George returns to the spirits industry after 13 years at Unilever where he was Vice President and General Manager of Unilever’s deodorants and hair care business unit.  Prior to joining Unilever, he spent seven years in the spirits industry at Seagram Americas, where he held key sales and marketing positions for premium brands such as Captain Morgan, Crown Royal, Chivas Regal, and Absolut.  He will succeed Rory Finlay, who will leave Beam Global after nearly three years with the company.

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