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02.2010

Massachusetts Beverage Business

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Diageo

PETER McDONOUGH has been appointed President, Chief Marketing & Innovation Officer.  Previously he was President, North America-Innovation.  In conjunction with this appointment, Diageo will be combining the Marketing and Innovation teams to ensure the company is best organized to deliver top-line growth ambitions.  Prior to joining Diageo three years ago, McDonough served in a variety of leadership roles within the consumer package goods industry in North America and Europe, including serving as Vice President of both European and North American Marketing for Gillette and Director of North American Marketing at Black & Decker Power Tools.  As a result of this organizational change, Jon Potter will move out of his current role as Chief Marketing Officer, North America, and Diageo will work with him to explore future opportunities within the company.

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