Beam Global Spirits & Wine
BYRON HOOVER has been appointed Vice President of Global Whiskey. Hoover will spearhead the growth strategy for Beam Global’s bourbon and whiskey portfolio including Jim Beam Bourbon, Canadian Club Canadian Whisky and Teacher’s Scotch Whisky. Hoover joins Beam Global from Arnell Group, a specialist advertising and design agency, where he was Vice President of Client Services. Prior to Arnell, Hoover was the chief marketing officer of Jose Cuervo International, where he held various senior marketing positions.