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07.2010

Massachusetts Beverage Business

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PALM BAY INTERNATIONAL

BOB MacNEVIN has been appointed Vice President, National Sales Manager-Spirits.  In this position, MacNevin will develop and lead a dedicated national spirits sales team, driving growth in the distribution, brand visibility and volume of Palm Bay’s spirits portfolio.  He will work closely with wholesalers, broker networks and Palm Bay sales personnel to leverage the company’s strong relationships with distributor and trade partners, as well as its portfolio including Aperol, Skinnygirl Margarita, Frapin Cognac, and other spirits.  Prior to joining Palm Bay, Mr. MacNevin was VP, National Accounts & Global Military at Russian Standard Vodka.  Before that, he spent 8 years with Pernod Ricard USA, most recently as General Manager, USA National Accounts.

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