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10.2010

Massachusetts Beverage Business

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HEAVEN HILL DISTILLERIES

STEVE FELLER, the company’s current Director of North American Sales, has been elected as a Vice President, recognizing his 18 years of service to the company and his last five years leading sales efforts in the US and Canada.  Feller, who will continue to lead the company’s overall sales efforts in North America, joined Heaven Hill in 1992, progressing in the sales organization to become Director of North American Sales in 2OO5.  Prior to joining the company he was with Glenmore Distilleries and United Distillers.  Additionally, distilled spirits industry veteran ROBERT F. RUBINSTEIN has joined the company.  Rubinstein was named to the newly-created position of National Sales Operations Manager, reporting to and working with Steve Feller to optimize the company’s growing sales infrastructure.  Rubinstein joins Heaven Hill after 13 years with Sidney Frank Importing Company as Director of Sales Analysis and Planning.  Prior to that, he served as a Senior Business Analyst for Bacardi USA’s Eastern and Mid-Atlantic Divisions.

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