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11.2010

Massachusetts Beverage Business

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Diageo

Sheila Stanziale has been appointed to the position of President, Diageo-Guinness USA.  In her new role, Stanziale will have full responsibility for the growth and development of the company’s beer business in the United States including the brands Guinness, Red Stripe, Smithwick’s, Harp, and Kilkenny, as well as the Smirnoff Ice flavored malt beverages and the newly launched Smirnoff Premium Malt Mixed drinks.  Stanziale will serve on the North America Executive Team.  Prior to joining Diageo Stanziale worked for such companies as PepsiCo, Nabisco and General Mills where she has held senior leadership positions in sales and operations.  Most recently, she was Vice President, Sales & Execution for PepsiCo’s $7OO million restaurant business, where she was responsible for driving profitable growth within on-premise channels including national and regional restaurant chains while working closely with distributors and bottlers to bring product to market.

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