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01.2011

Massachusetts Beverage Business

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Palm Bay International

LARRY NEURINGER has been appointed Senior Director of Marketing/Heritage Spirits Brands.  In this newly-created position, Neuringer will focus on strategic development, consumer and trade advertising, and key initiatives for brands such as Frapin Cognac, Los Amantes Mezcal, Bauchant Liqueur, Boulard Calvados, Bottega Liqueurs, Alexander Grappa, and any upcoming portfolio additions.  Neuringer has worked in the beverage alcohol industry for over 2O years and has extensive experience in strategic and commercial brand marketing.  He previously worked with Remy USA, Schieffelin and Somerset, and Lanson Champagne.  Most recently he was with Pernod Ricard USA where he spent over four years as Brand Director for Chivas, Ballantine’s and Jameson

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