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01.2011

Massachusetts Beverage Business

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The Other Guys

Eric M. Rabinoff has been named National Sales Manager for The Other Guys, a part of the Don Sebastiani Family of Companies.  Rabinoff joined Sebastiani Vineyards in 1987, first as a market manager, then working his way up to Regional Manager and Vice President.  In 2OO1 he joined Don and Sons as Senior Vice President of Sales for the eastern United States, and launched the company’s sales and marketing programs in 22 states.  He was promoted to Senior Vice President and National Sales Manager for all 5O states, a position he held until 2OO8, when he joined Diamond Beverages of Vernon Hills, IL, as Executive Vice President of Sales and National Sales Manager.  Rabinoff will remain on the East Coast in his new position.

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