Massachusetts Beverage Business


WJ Deutsch & Sons

Renato Reyes has been named as Chief Marketing Officer (CMO) for the importer and marketer of 25 wines and spirits from around the world including Yellow Tail, Georges Duboeuf, and Luksusowa Vodka.  Reyes will be responsible for the planning, development and implementation of all strategic and tactical marketing and public relations activities, and for the management and development of the Deutsch marketing team.  Most recently, Reyes was the former Chief Marketer of Mark Anthony Brands Inc., where he managed accounts such as Mike’s Hard Lemonade.  Prior to his role with Mark Anthony, Reyes spent eight years with E&J Gallo Winery in a series of senior marketing positions, rising to Senior Director/Head of Marketing of Gallo’s largest business unit, where he managed the sales and marketing team and a vast portfolio of brands across Table Wines, Sparkling Wines, Progressive Adult Beverages, and Spirits.

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