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02.2011

Massachusetts Beverage Business

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HEINEKEN USA

HEINEKEN USA
LESYA LYSYJ has been appointed as the company’s new Chief Marketing Officer.  Lysyj brings more than 2O years of marketing consumer packaged goods, image and premium brands, much of which was spent as a CMO.  In her new role, Lysyj will be responsible for developing long-term marketing strategies for the Heineken USA beer portfolio; overseeing the brand’s consumer centric marketing activities and social media initiatives and ensuring that the company effectively engages with its adult consumers at all touch points.

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