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05.2011

Massachusetts Beverage Business

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Pernod Ricard USA

The drinks company has appointed Steve Chasen as Director/On-Premise Trade Marketing and BJ Vorderer as Director/Off-Premise Trade Marketing.  Chasen joins the company from Southern Wines & Spirits, New York, where he helped lead the PRUSA-dedicated team within SWS Metro NY.  Prior to that, he served as Director/Sales & Marketing for the Rheingold Brewing Company.  In his new role, Chasen will work with stakeholders from CP&A, Division Sales, National Accounts, Marketing, and Finance.  BJ Vorderer joined Pernod Ricard USA in 2OO6 as the On-Premise District Manager for Illinois.  Before taking on his new role, he had been promoted to Illinois State Manager and Off-Premise Director for Absolut Vodka.

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