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06.2011

Massachusetts Beverage Business

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Patrón Spirits

Phil Gervasi has joined the company as Executive VP-Sales, North America –  working with US distributor partners, and leading Patrón tequila, Ultimat vodka and Pyrat rum sales teams.  He will also manage development of the Patrón portfolio in Canada.  Gervasi joins Patrón Spirits from Diageo North America, where he was Senior VP/GM overseeing California and several Western states.  His 25-year career in the spirits industry also includes positions at Joseph E. Seagram & Sons, among others.

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