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10.2011

Massachusetts Beverage Business

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BEAM GLOBAL SPIRITS & WINE

CHRISTOPHER BAUDER has been appointed as the Bourbon Category Business Team (CBT) General Manager.  In this role, Bauder will lead Beam’s largest, top-performing spirits category and spearhead the continued growth of all bourbon brands in the US, including Jim Beam, Maker’s Mark, Knob Creek, and Basil Hayden’s.  Before joining Beam, Bauder served as SC Johnson’s Vice President Marketing, International Markets.  Also, DEBORA BOYDA will join the organization as General Manager of the Mixables Category Business Team. She succeeds and will report to Pryce Greenow, who has been promoted to Vice President, Group General Manager, at Beam. In this role, Boyda will lead Beam’s mixables category, which includes brands such as Sauza Tequila, Hornitos Tequila and Cruzan Rum. Before joining Beam, Boyda served as Co-founder and President of Interplay Ideas, a Chicago-based strategic innovation consultancy.  She also served as Vice President of Marketing at Miller Brewing Co. from 2OO6 to 2OO8.

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